Pinetree Advisors: Strategic Marketing, Web Technology Consulting, Human Capital Development, Expert Facilitation, Management Counsel, Personal Balance Sheet, Leaving the Mother Ship, STRATA

Pinetree Advisors helps organizations respond to complex challenges, by aligning people and process with the organization's overall goals.

Our strength is our ability to customize our proven methodologies to meet your unique organizational needs. We typically work across organizational silos to help management achieve meaningful and significant results:

Our focus is Professional Service Firms, Publishing/Media, Education, Financial Services, and Associations/Not-for-profits. We serve clients throughout the United States, Canada, and Europe. 100% of our business comes from referrals.



		Online PR and Social Media for Experts As an outgrowth from our vibrant Social Media practice, we've written a 140-page how-to book for real-world experts on efficiently developing profile using Social Media. It starts at the strategic level, and provides step-by-step instructions. Find out more at www.OnlinePRSocialMedia.com.



		New Blogs from Pinetree on Management Issues In addition to our periodic white papers, we are now providing commentary on topical management issues. Read our President's "Make It Happen" Blog at www.ptadvisors.com/randall. Read Joseph Palumbo's "Executive Coach " blog on Human Capital Management at www.ptadvisors.com/joseph. Both are set up so that if you have any comments or additional ideas, you will be able to post them directly.



		Employee Retention The cost of recruitment and training is 150% of an employee's annual compensation. Our Personal Balance Sheet Performance Program -- an enlightened, corporately-focussed work-life balance initiative -- is designed to flexibly integrate into existing HR strategies and processes, with three key goals: Increase Employee Retention, Improve Productivity, and Boost Motivation. Find out more at www.PersonalBalanceSheet.com.



		Marketing - The Buzz on Buzz Traditional marketers have always defined their approach by the Four P's: People, Place, Price, and Product. Viral Marketing (VM), on the other hand, can be defined as the family of marketing techniques that make it easy -- or automatic -- for existing customers to refer new prospects. This paper provides a number of VM ideas, identifies VM risks, and provides case examples of VM in action. Request a free copy .



		Notes from the Field: a Practical Guide to Advisory Boards Growing an organization profitably is a challenge at the best of times. For small and medium sized organizations, setting up an Advisory Board both formalizes the planning process and provides the benefits of review and accountability. In this white paper, we give context and practical advice to the entrepreneurial executive on Advisory Boards: what they are, how to set one up, and how they operate. Request a free copy.



		Leaving the Mother Ship Written by Randall Craig, published by Knowledge to Action Press. When should you leave your job and look for another? Is there a way to excel professionally, yet still attain balance? This book takes you step-by-step through the process of career planning, and provides practical ideas and advice. Find out more, or buy the book.



		Executive Audit for Technology and Marketing Strategy on the Web: Many organizations have spent significant sums of money developing a web site, only to be disappointed by a poor return on their investment. Others guess that they could be doing things better, but don't understand how or where. The Pinetree Executive Audit helps determine whether this may be the case in your organization. Request a free copy.


	Translate marketing strategy to tactics that work.

	Efficient usability testing that puts the user first.

	Increase Employee Retention, Productivity, and Motivation

Pinetree Advisors Inc.
602 Glengrove Avenue
Toronto, ON
M6B 2H8

Phone: 416-256-7773
Fax: 416-256-7763
request (at) ptadvisors .com