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Pinetree Helps Organizations Respond

Pinetree helps organizations drive and extend their corporate strategy by working in the complex areas between marketing, technology, and HR.


We create web and social media solutions that are inspired, technically sound, and tied tightly to your strategy. Our strength is our ability to customize our proven methodologies to meet your unique needs - something we have been doing since 1994. We work across organizational silos to help management achieve meaningful and significant results:


  • Web and Social Media Strategy
  • Design
  • Development
  • Training

Pinetree clients are typically complex organizations: global law firms, multinationals, Not-for-profits, or regional organizations that are looking to transform their stakeholder relationships. The vast majority of our business comes from referrals or repeat clients.

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Online PR and Social Media for Experts (4th ed.)


Online PR and Social Media for Experts (4th ed.)

Recently released Social Media for Business, explores ROI and Social Media planning. The Online PR and Social Media series of books help Associations and Not-for-Profits grow their influence online.

Find out more at www.OnlinePRSocialMedia.com.…



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Pinetree Blogs


Pinetree Blogs

Practical advice connecting Social Media and strategy. Read our President’s Make It Happen blog at  www.RandallCraig.com/blog.…



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Pinetree White Papers


Pinetree White Papers

Pinetree explores important Issues and trends for clients and friends. Current white papers include:

  • Marketing – The Buzz on Buzz: Viral Marketing ideas, risks, and cases.
  • Socializing the HR Cycle
  • Social CRM – Connecting Community to Commitment (Business Dev’t)



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Notes from the Field: a Practical Guide to Advisory Boards


Notes from the Field: a Practical Guide to Advisory Boards

Growing an organization profitably is a challenge at the best of times. For small and medium sized organizations, setting up an Advisory Board both formalizes the planning process and provides the benefits of review and accountability. In this white paper, we give context and practical advice to the entrepreneurial executive on Advisory Boards: what they are, how to set one up, and how they operate. Request a free copy. …



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Executive Audit for Technology and Marketing Strategy on the Web:


Executive Audit for Technology and Marketing Strategy on the Web:

Many organizations have spent significant sums of money developing a web site, only to be disappointed by a poor return on their investment. Others guess that they could be doing things better, but don’t understand how or where. The Pinetree Executive Audit helps determine whether this may be the case in your organization. Request a free copy.…