Social Media Audit

By answering 23 specific questions, we will provide a diagnostic review of your progress, along with suggestions that can help improve your organization’s Social Media effectiveness.   More info……

Six Steps to Strategic Blogging

Learn how to start – or improve – the efficiency and effectiveness of your blog.  We’ve distilled years of experience into a six-segment series of emails for our friends and clients.  Designed for senior executives, professionals, and marketing pros alike.  More details……

Online PR and Social Media for Experts (4th ed.)

Find out more at www.OnlinePRSocialMedia.com.…

Pinetree Blogs

Practical advice connecting Social Media and strategy. Read our President’s Make It Happen blog at  www.RandallCraig.com/blog.…

Pinetree White Papers

Employee Retention

The cost of recruitment and training is 150% of an employee’s annual compensation. Our Personal Balance Sheet Performance Program — an enlightened, corporately-focused work-life balance initiative — is designed to flexibly integrate into existing HR strategies and processes, with three key goals: Increase Employee Retention, Improve Productivity, and Boost Motivation. Find out more at www.PersonalBalanceSheet.com.…

Notes from the Field: a Practical Guide to Advisory Boards

Growing an organization profitably is a challenge at the best of times. For small and medium sized organizations, setting up an Advisory Board both formalizes the planning process and provides the benefits of review and accountability. In this white paper, we give context and practical advice to the entrepreneurial executive on Advisory Boards: what they are, how to set one up, and how they operate. Request a free copy. …

Leaving the Mother Ship

Written by Randall Craig, published by Knowledge to Action Press. When should you leave your job and look for another? Is there a way to excel professionally, yet still attain balance? This book takes you step-by-step through the process of career planning, and provides practical ideas and advice. Find out more, or buy the book.…

Executive Audit for Technology and Marketing Strategy on the Web:

Many organizations have spent significant sums of money developing a web site, only to be disappointed by a poor return on their investment. Others guess that they could be doing things better, but don’t understand how or where. The Pinetree Executive Audit helps determine whether this may be the case in your organization. Request a free copy.…