Marketing
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BLUEPRINT |
Pinetree Blueprint is a planning methodology that is used to translate a corporate strategic initiative into a specific tactical plan – and gain management buy-in during the process.
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STRATA: Strategic Target Analysis |
Most organizations have a clear strategy, but translating this into specific actionable tactics for each target audience is often forgotten. STRATA matches audience, message and social media venue – it helps land the Social Media strategy airplane.
Strategic Target Analysis (STRATA) is a facilitated methodology that defines specific marketing tactical priorities, on and off the web.
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Social Client Relationship Management |
Most organizations manage their contacts using 1980′s style mailing lists. However, since each contact and prospect is an individual, “mailing lists” do not allow these individuals to be tagged with demographic attributes, professional interests, and other data. Nor is there support for marketing automation through sequences (phone, postal mail, email, to-do lists, etc.), nor for event registration. And there is no support for sales “funnel” management, or relationship reporting. A Social CRM strategy and implementation does this and more.
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Social Media Strategy Framework |
Every organization is unique: different organizational strategy, different goals, different audiences, different resource bases, and differing priorities between internal departments. We understand that Social Media is not just a marketing or advocacy function, but is critical for Recruiting, IT, Governance, and other areas of the organization. Our approach to strategy means that each group can adopt as they see fit – but at the end of the day, their must be alignment and momentum.
The Framework is a methodology that helps set Social Media Strategy – both at an individual and organizational levels. The framework also addresses best practice policies and risk mitigation.
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Social Media Strategy Audit |
We assess your existing Social Media initiatives against a number of pre-defined criteria, and then provide strategic and tactical recommendations to improve their effectiveness.
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NAME |
The name of a product, company, division, or process is critical to its success, as the name represents the underlying brand. Pinetree NAME is a structured brainstorming process that efficiently creates this name.
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BRAND ASSESSMENT |
Best of class organizations recognize that their brand must go beyond their logo. And that their brand starts internally, then resonate externally. Pinetree Brand Assessment is a comprehensive review of the effectiveness of your brand strength, and a set of specific, actionable recommendations for improvement.
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DESIGN DISCOVERY AND EXECUTION |
An organization only has one chance to make a great first impression, and the corporate identity, logo, or website are usually the way this happens. Pinetree Design Discovery walks your team through a process that translates your real world brand into a relevant, stand-out web identity.
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INTEGRATED MARKETING PLANNING WORKSHOP |
Most organizations don’t effectively integrate web and email-related marketing capabilities into their planning cycles. When there is an online component, it is often a tack-on campaign done by outsiders. This in-house workshop empowers strong traditional marketers to develop integrated marketing plans internally. Deliverable for the workshop is a framework for (and the beginning of) an integrated marketing plan..
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Social Media Executive Briefing |
We deliver a one-hour strategic presentation that focuses on strategy, productivity, and risk mitigation.
